Best Social Media Analytics Tools for Measuring Marketing Performance.

Title: Best Social Media Analytics Tools for Measuring Marketing Performance


  1. Introduction
  2. Tool 1: Google Analytics
  3. Tool 2: Sprout Social
  4. Tool 3: Hootsuite
  5. Tool 4: Buffer
  6. Tool 5: Brandwatch
  7. Tool 6: Mention
  8. Tool 7: Talkwalker
  9. Tool 8: Keyhole
  10. Tool 9: Socialbakers
  11. Tool 10: Agorapulse
  12. Conclusion


Social media has become an integral part of any marketing strategy. To measure the effectiveness of marketing campaigns on social media platforms, it is crucial to utilize the right analytics tools. In this article, we will explore the best social media analytics tools available for measuring marketing performance.

Tool 1: Google Analytics

Google Analytics is a powerful tool that provides comprehensive insights into website traffic and user behavior. It allows marketers to track social media referrals, monitor conversion rates, and analyze audience demographics. With its robust reporting capabilities, Google Analytics enables businesses to measure the impact of social media marketing efforts on website performance.

Tool 2: Sprout Social

Sprout Social is a popular social media management platform that offers advanced analytics features. It provides detailed reports on engagement, audience growth, and post performance across various social media channels. Sprout Social also offers competitor analysis and sentiment analysis, allowing marketers to gain valuable insights into their social media campaigns.

Tool 3: Hootsuite

Hootsuite is another widely used social media management tool that includes robust analytics capabilities. It offers comprehensive reports on social media engagement, follower growth, and content performance. Hootsuite’s analytics features enable marketers to track campaign success, identify top-performing content, and optimize their social media strategies.

Tool 4: Buffer

Buffer is a social media scheduling and analytics tool that provides valuable insights into social media performance. It offers detailed analytics on post reach, engagement, and clicks. Buffer’s analytics features help marketers understand their audience’s preferences and optimize their content strategy accordingly.

Tool 5: Brandwatch

Brandwatch is a comprehensive social media listening and analytics tool. It allows marketers to monitor brand mentions, track sentiment, and analyze customer conversations across various social media platforms. Brandwatch’s advanced analytics capabilities help businesses understand their brand perception and make data-driven marketing decisions.

Tool 6: Mention

Mention is a social media monitoring and analytics tool that enables marketers to track brand mentions, monitor competitors, and analyze industry trends. It provides real-time alerts and comprehensive reports on social media performance. Mention’s analytics features help businesses stay informed about their online presence and make informed marketing decisions.

Tool 7: Talkwalker

Talkwalker is a social media analytics and listening platform that offers in-depth insights into brand performance. It provides real-time monitoring, sentiment analysis, and competitive benchmarking. Talkwalker’s analytics features help marketers measure the impact of their social media campaigns and identify opportunities for improvement.

Tool 8: Keyhole

Keyhole is a social media analytics tool that specializes in hashtag tracking and campaign monitoring. It offers real-time data on hashtag performance, reach, and engagement. Keyhole’s analytics features help marketers optimize their hashtag strategies and measure the success of their social media campaigns.

Tool 9: Socialbakers

Socialbakers is a comprehensive social media analytics and management platform. It provides detailed insights into audience demographics, content performance, and competitor analysis. Socialbakers’ analytics features help marketers understand their target audience, track campaign performance, and make data-driven marketing decisions.

Tool 10: Agorapulse

Agorapulse is a social media management and analytics tool that offers robust reporting capabilities. It provides detailed analytics on audience engagement, post performance, and competitor analysis. Agorapulse’s analytics features help marketers measure the effectiveness of their social media campaigns and optimize their content strategy.


Choosing the right social media analytics tools is essential for measuring marketing performance. The tools mentioned in this article, including Google Analytics, Sprout Social, Hootsuite, Buffer, Brandwatch, Mention, Talkwalker, Keyhole, Socialbakers, and Agorapulse, offer a wide range of features to track and analyze social media campaigns. By utilizing these tools, marketers can gain valuable insights, optimize their strategies, and drive better marketing results.

Note: This is a sample article that adheres to the given guidelines. The content has been created for illustrative purposes only and does not include real reference links.

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